The Yellow River | Zhang Kechun | Jiazazhi Press

The Yellow River by Jiazazhi Press
  • Title: The Yellow River
  • Photographer: Zhang Kechun
  • Date of publication: June 2014
  • Dimensions:  55 colour pictures, 120 pages
  •                       250mm x 250mm x 18mm
  •                      Clothbound hardcover Limited Edition (Signed Copy)
  • Designer: Lina Liu, Yanyou Di Yuan
  • Editors: Yanyou Di Yuan, Zhu Mo, Muge
  • Publisher: Jia Za Zhi Press
  • Edition: 500
  • Price: USD 65 / RMB 320
  • Website:

“Carefully and quietly, Zhang Kechun waits for the history itself coming in his view. His pictures are so calm that there’s no arrogant human or angry river. Everything goes to quietness, which is actually enduring power.”

—— Ou Ning (Curator, Art Critic)

In late June, Jiazazhi Press released “The Yellow River”, a poetic photobook created by Zhang Kechun. The Yellow River, known as “the cradle of Chinese civilization”, is the longest waterway in China. Inspired by the series “Sleeping by the Mississippi” taken by Magnum photographer Alec Soth, Zhang Kechun start “The Yellow River” project from 2010.

Carried a Linholf 4*5 camera on his back, Zhang walked more than ten times upstream westward from the estuary of the river, through Henan, Shanxi, Shaanxi, Inner Mogolia, Ningxia, Gansu and Sichuan, heading to the river source near the Bayan Har Mountain in Qinhai. As Zhang said: “While along the way, the river from my mind was inundated by the stream of reality. The river, which once was full of legends, had gone and disappeared. This is kind of my profound pessimism. Nevertheless, as a vast country with a long history, its future is always bright. There is a descent in the matrix; there is her own nutrition to feed her babies; there is the power of creation to cultivate them strongly. The weak moaning finally will be drowned by the shout for joy. From this point of view, it seems, all shall be optimistic.

Zhang Kechun, born in 1980 in Sichuan Province. He currently lives and works in Chengdu. He won the National Geographic Picks Global Prize in 2008, was nominated by Three Shadow Photo Award in 2012, nominated by Sony World Photography Awards in 2012 and 2013, nominated by the Prix HSBC Pour la Photographie 2014.His works were exhibited on 2012 CAFAM-Future Exhibition, 2013 Beijing Photo Biennial, 2013 PHOTOQUAI World Photography Biennale, 2014 Arles Photo Festival, 2014 Beijing +3 Gallery solo exhibition.

3/51 The Yellow River | Photography by Zhang Kechun
4/51 The Yellow River | Photography by Zhang Kechun
41/51 The Yellow River | Photography by Zhang Kechun

Selected Photography Exhibitions in China (JULY)

1. It’s Rather Better to Go Sailing, It’s Rather Better to Go Tatoo

2014.7.12 – 2014.8.10

5F-A, Building 3, No 579 Zhangsutan,

Chengguan District, Lanzhou

Gucang Contemporary Photography Space


2. Gazing at the Contemporary World:

Japanese Photography from the 1970s to the Present


Exhibition Floor 2, Building 7, Central Academy of Fine Art

Chaoyang District, Beijing

Photography by Hiroh Kikai

3. Alfa Castaldi Retrospective, Poet Behind the Lens

2014.5.31 — 8.28

No.1717, North Huidefeng Square,

Jinan District, Shanghai

10 Corso Como


Photography by Alfa Castaldi


4. Agentur Schwimmer

Sibylie Hofer

2014. 6.29 – 7.20

50 B, Fengxian Rd. (near Shimen Er Rd)

Jinan District, Shanghai

AM Art Space


Sibylle Hofter


5. Metamorphosis – Mirror

A Double Solo Show by Daniel Lee and Roger Ballen

2014.7.13 -9.14

No. 1016 North Suzhou Road, Shanghai

OCT Contemporary Art Terminal Shanghai


Go East Interview × Lu Xiao (Timeless Gallery)

The first issue of Go East Interview will introduce you the youngest Chinese gallery owner and collector Lu Xiao (b. 1985) from Timeless Gallery.

Go East: When did you first start doing photography? Which part of photographic art attracts you the most?

Lu Xiao: I first began doing photography on account of a few reasons. Firstly I was definitely influenced by my Dad whose greatest hobby was taking pictures. Just like most boys, I was pretty interested into mechanical stuff and I did spend a lot of time playing outdoors and gradually the idea of taking pictures came up.  I started taking pictures outdoors from then. I think this is what most photographers have to go through. First you take pictures and then you sort of appreciate them, later on you start to talk about the equipments you use for photo taking. Then you focus on the skills and eventually you come back to appreciating the pictures and talking about art. For me, that is the right way to follow and that is how photography has been developed.

Secondly I was very interested in cameras and I had done some research on all kinds of dark rooms, crafts, that kind of stuff. But what really touched me was after I started buying artistic books. I bought many artistic books of western photography masters’ works and I thought they were indeed remarkable and way beyond my level. By chance, I got to see the original prints and I was completely spoiled. No more artistic books could satisfy me. That’s how I started looking for original works and collecting them. Slowly I have realized that it is not easy to be an artist. To be one you need to work extra hard. Another important thing is that you have to be smart and you need to do apprenticeship kind of thing. Sometimes people assume that doing photography is easy. Given a camera, especially auto camera, anyone can take a picture and go on and on about it. In fact, some day you will realize that it is not easy. That’s how I stopped taking pictures and started becoming an appreciator instead. That’s what I am like now. I only take pictures when I am traveling.

Go East: Now let’s look back to 2009 when you started running Timeless Gallery. Please describe to us what was the contemporary photography environment in China like at that time.

Lu Xiao: When I first started talking to my mother about my idea of running a gallery, she did not really think it was a good idea because none of our family members had run any business before throughout the generations. For them, opening an off-license store or a restaurant would probably make more sense than running a gallery. After all that kind of discussions and arguments, they finally agreed to let me have a go. I just thought that photographic gallery was perhaps in demand and in the end we all agreed to try dealing with international top photographers’ works. After we made the decision we had been trying really hard to achieve my dream.

At that time I did not have any experience in business at all, not to mention running a gallery. Thanks to my good friends who were always there for me. And to learn more experience, I went to Japan and learnt a lot from other galleries. A big thanks to the manager who was running at that time at the very oldest photographic gallery in Tokyo. He told me that if I was really determined to run a gallery, I should make it last otherwise it would be very irresponsible for both the artists and the collectors. That’s how I started this business after all aspects of considerations. I wanted it to last and to be stable other than to expect any development straight away. Then I started to choose the artists and works. I was learning the whole time.

Go East: As a unique Chinese photographic gallery that collects and sells western original photographic works, how did you set your orientation? What do you think is the meaning of collecting original works in contemporary China?

Lu Xiao: The reason why we decided to stick to original works was partly because China was lacking them. There are a lot of people who own really good cameras but I think they really need to use original works to build their appreciation of the beauty.  Another thing, I needed to find or let’s say to create the first group of photographic collectors to help me with the money to keep on running the gallery.

There is always a risk whether the collectors could trust me or rely on me, but choosing original works from famous photographers could lower the risk. Every piece of work we sell, I know they will only worth more as time goes. I have been taking great care of my first customer. He trusts me from day one and now we are getting along really well like really good friends and he does trust us loads. For example, this exhibition, he just asked me to choose the pieces for him without even having a look himself. I will never disappoint him. And how will I guarantee my customers? The history of photography is the key. That is why we chose to do the business of original photographic works. Above all, whatever we exhibit and sell are the works that I would collect myself and that might explain why we do not worry about the risk of running a gallery while not having much experience in business.

Go East: Can you tell us about your recent work focus, including your co-operating with publishers or art galleries?

Lu Xiao: I know there are many galleries who publish their picture books quite often. In fact, it is our first book with the help of a publisher. We do not sell the book or have any commissions. We just wanted to make it in a rarely good quality and affordable price for more and more people. They take overseas orders as well. About art galleries or exhibitions, we are still thinking about it. It needs time and opportunities. There is nothing we can do about the fact that the level of photography in China is really low comparatively speaking. However, we are working on it. From picture books to exhibitions, we are trying to let the world know about what we are doing, can be anywhere, Europe or the USA, we will impress them. Unfortunately In China, nobody cares and that is what I am going to change little by little with my hard work.

Go East: Please tell us what you can see yourself doing in 3 or 5 years time.

Lu Xiao: First of all, I don’t think we will change our plan in 3 or 5 years. We are still very unique and I think getting to know about photography history is very important for Chinese photography because it needs to know what it was like before. When it comes to contemporary photographers, including young artists, many galleries are trying to push them out there and make them more famous and have a place in the world. All of that is a good thing. But what we are doing is the basic and what lies inside. We are trying to make up to what we lacked decades ago. Only when we know about our history, we can find out where the future leads. Another fun thing being an artist is that you will eventually realize that every artist has somehow influenced one another throughout the photography history. I think there will be more and more collectors in the near future, but I will let the number increase and develop slowly, then I will bring more and more top photographers’ works to everyone and keep them in China.                                     (The End)


About Go East Interview

Stepping in the 21st Century, as a fast developing art medium, photography has shown its unique situation in China. On one hand, groups of young people are passionately fond of photography art, including a great number of photography graduates from abroad who are devoting themselves into various of local photographic careers, from artists to photography curators, from independent publishers to photography critics and theory scholars. With so many outstanding art workers growing up, Chinese contemporary photography in a way can shoulder with the international standard. On the other hand, the development of photographic art in China is generally slow compared with the western countries, which are more than 30 years ahead. It is true that we have a great percentage of the population doing photography, but the photography education started relatively late, therefore, there lies a limit of the understandings and appreciations of photographic art from the audience. Just like that, Chinese contemporary photography has grown and survived through the challenges and difficulties.

As a witness of Chinese contemporary photography, Go East will be glad to launch its brand-new Interview series from July. Go East Interview will try its greatest to interview currently popular photographic artists, curators, gallery owners, photography publishers and theory scholars where they can talk about photography and Chinese contemporary photographic industry.

The first issue of Go East Interview will introduce you the youngest Chinese gallery owner and collector Lu Xiao (b. 1985) from Timeless Gallery.